The High Fashion Beauty Challenge

Filed Under (Uncategorized) by everbilena_admin on 24-05-2012


The candidates of Miss Philippines-Earth 2012 exhausted their efforts to become the best makeup artists they can be. Just recently, they engaged in a friendly Makeup Challenge sponsored by the country’s leading cosmetics brand, Ever Bilena.

Given a peg, the candidates used the cosmetics provided by Ever Bilena to achieve a high fashion look. By the end of the challenge, the SM Makati event center was filled with radiantly beautiful ladies. Ten candidates emerged to be makeup artists with au naturel talents. But out of the ten, only one stood out as the best. Abbygale Rey of MakatiCity was hailed the over-all winner.

The Miss Philippines Earth 2012 Makeup Challenge was attended by Ever Bilena endorser, Daiana Menezes, who also hosted the event. Ever Bilena president and CEO, Mr. Dioceldo Sy, was also there to judge the challenge together with Ever Bilena Spokesperson, Ms. Khristine Gabrielle.

This activity of the MPE candidates is just one of the many challenges they have to undergo to test their knowledge of the environment, endurance, creativity, and skills in make-up, cooking, and beauty.

Indeed, our earth warriors are not just beautiful in the surface; they also possess talents and skills which make them all the more admirable women.

Earth Warriors Meet the Beauty Experts

Filed Under (Beauty, Events) by everbilena_admin on 24-05-2012

Equipped with their beauty, wit, and environmental advocacies, the Miss Philippines-Earth 2012 candidates were all smiles as they arrived in Valley Golf Antipolo for their Corporate Visit last April in the home of Ever Bilena President and CEO, Mr. Dioceldo S. Sy.

Ever Bilena, the country’s leading cosmetics brand, has long been a supporter and sponsor of the Miss Philippines-Earth pageant and its cause to save and maintain the rich resources of Mother Nature. This year, as the company celebrates its 29th year anniversary, it expects to have a better and stronger partnership with Carousel Productions, the owner and organizer of the prestigious beauty pageant.

During the Corporate Visit, the candidates were taught how to beautify themselves using Ever Bilena products. A makeup demonstration was held to give the contestants more tips on how to emphasize their God-given assets and prepare them for their Makeup Challenge which is a friendly competition that will earn them points for the pageant. After the demo, the candidates gamely posed for the cameras, flaunting their pretty faces more enhanced by the products supplied by Ever Bilena.

But aside from keeping themselves fit and fab, the gorgeous ladies are also serious in promoting their advocacies to maintain and preserve the environment. Ever Bilena gave each contestant an avenue to discuss their advocacies in the form of a swimsuit parade. Each of the earth warriors spoke about their environmental advocacies with conviction. Their insights and suggestions reflect their awareness of current environmental issues; and show their utmost concern for the environment and their dedication protect nature. The ladies, all coming from different fields and industries—nursing, chemical engineering, modeling, law, journalism, etc.—are prepared and ever willing to take on the responsibility of encouraging people to conserve and save Earth.

Before the day ended, special awards were given by Ever Bilena to three stand-out candidates. The Ms. Careline Award was given to Glenna Christina Duch from the Province of Negros Oriental because of her youthful beauty, her contagious smile, and charms. Glennifer Perido of Tabuk City was awarded Ms. Pinkwater because of her fresh aura and active personality. Lastly, the Ms. EB Advance award was handed to Stephany Dianne Stefanowitz of Quezon City to honor her flawless complexion and radiant beauty.


Indeed, Ever Bilena Cosmetics, Inc. is proud to be part of this year’s Ms. Philippines Earth Beauty Pageant. The company believes that the promotion of the candidates’ environmental advocacies is of great help in saving the environment.

Ever Bilena is for the beauty of every Filipina and for the conservation of the planet we live in—our one and only Earth.

Of Scents and Musicales

Filed Under (Events) by everbilena_admin on 23-05-2012

Pinkwater and Blackwater endorsers, Karylle and Christian Bautista respectively, gamely revived and relived their experiences from their international musical drama series in their newest Ever Bilena TV commercial.

With the advent of musical TV shows, it is but timely that Ever Bilena came up with a commercial which features Filipino products that are of superior quality—Karylle and Christian, plus Ever Bilena’s new scents, the Blackwater Sports and Pinkwater Activ.

During the TVC shoot, Karylle effortlessly exuded her aura of fun as she graced the set with refined movements and superb acting. Our songstress also radiated qualities which are embodied by the four new scents of Pinkwater Activ Bodyspray—So Pink, So In Love, So Nice, So Kind. As witnessed by the Ever Bilena team, Karylle is the kind of lady who is active and always on the go, yet remains nice, kind, and deeply in love with her craft. Her strong will and dedication to her art is what makes her a role model; a woman of our generation.

Likewise, Christian oozed with masculinity, sensuality, confidence, and gallantry as he partnered with Karylle. He had been very hard working through the years, opening himself to other talents (or shall we say, “adventures”) such as dancing. Christian, as his father recalled, was never the dancer in the family. He actually dreaded dancing until he joined the cast of their Singapore-based musical TV show. The Ever Bilena staff thinks Christian has finally conquered a fear when he learned to put on his grooves—an admirable feat of the modern, active, and sporty men.

The Ever Bilena team witnessed how Christian complemented his partner in the most gentlemanly fashion. What more could a girl ask for, right? Just like the four new scents of Blackwater Sports, Christian is just the right mix of stylishness, talent, passion, and depth. These new scents are sure to match the modern-day guys’ need for adventure and thrill.

Christian and Karylle’s careers have indeed gone a long way. Their singing careers have flourished in the mainstream with notable acting and modeling on the leveled side. In their Pan-Asian musical TV show, Christian and Karylle play the lead roles, proving that Filipinos are really talented performers who can keep pace with other renowned multi-national personalities.

These two literally rocked the ever Bilena TVC set. Their chemistry were palpable on and off the screen. The TVC shoot, which almost did not push through because of the endorsers’ commitment to their TV musicale and their tight timetable, was concluded with high spirits and pure energy. With all the fun activities in the set, the TVC shoot turned out to be one eventful extravaganza. #