EBlog

EVER BILENA UNVEILS ITS NEW LOGO

Makati Shangri-La, March 8, 2013 – Ever Bilena Cosmetics Inc. unveils its new logo as it celebrates 30 years in the beauty industry.

Over the years, Ever Bilena has established its name as a brand that provides high quality products with affordable prices, making it the no.1 cosmetics in our industry today. Backed up with its commitment to promote women empowerment through beauty and elegance, Ever Bilena is now set to take on new and greater heights.

2013 brings a whole lot of promise for Ever Bilena Cosmetics Inc. as it celebrates 30 beautiful years of regal, grace and glamour. With the theme “30 Beautiful Years: Growing Global”, Ever Bilena proudly shows its market superiority yet still humble to tell how it hurdled challenges and came to where it is right now — a leading household brand for all Filipinas.

With a single product line of nail polish in 1983, Ever Bilena stood the test of time and  proved its worth as a market leader in beauty/ cosmetics. In such a short period of time, Ever Bilena expanded its product lines and flourished from being a wholesaler to retail distributor reaching even the farthest end of our country.

As it celebrate 3 decades of industry leadership, it brings to you the new emblem that will carry on the legacy of the brand for the next 30 and even more years to come. Giving credit to its vast market of Filipino women, Ever Bilena retains its pink gloss and strengthens its commitment to continue empowering Filipina by providing them with world-class cosmetics. And just like a small plant sprouting from a seed, each line and stroke represents the challenging journey of the brand in becoming a strong and mighty tree that will bring pride to every Filipino. The new logo signifies the zest and determination of the company in “growing global” bringing world-class Filipino products to everyone.

Festivals are meant to be colorful, grand and fun. And Taytay, Rizal’s very own HAMAKA Festival is exactly just like that. Observed every second week of February, HAMAKA Festival is a week-long celebration of thanksgiving, taking pride in the inbred talent of the Taytayenos in dressmaking and woodcrafts. The tradition has been traced to be observed decades and decades back but no one really knows when it exactly started.

Ever Bilena has been with the Filipinos for three decades now, besprinkling beauty dust to every lady in the archipelago, and it definitely wouldn’t miss a celebration like this for the world. Lead by its stunning brand ambassador, Daiana Menezes and the company’s frontrunner, Mr. Dioceldo S. Sy, Ever Bilena partook in this, indeed, one-of-a-kind festival.

The revelry started with Daiana’s autograph signing at SM Taytay, regaling and inviting all the Taytayenos to attend the grand celebration at Club Manila East, the heart of taytay, Rizal. Hundreds lined up for the autograph signing, raving how much they love Ever Bilena as a brand and Daiana Menezes as well-loved endorser. Right after the mall event, Ever Bilena team joined the thousands of Taytayenos for the much anticipated Float Parade.

Attended by groups from different society sectors, the parade was filled with the colors of the rainbow reminding everyone of the rich history and culture of Taytay, Rizal. Adding up to the glitz and glam of the celebration is the radiant glow of Ever Bilena’s lovely endorser, Daiana Menezes. Confident of how beautiful she looks even under the scorching heat of the sun, Daiana wowed the people with her eye-catching looks and glowing skin.

Aside from the Float Parade, there were also street dance competition, trade exhibits, sports fest and of course, a local beauty pageant to cap off the festival. The Taytayeno’s gift of creativity is really incomparable and definitely worth a week-long celebration. Ever Bilena Cosmetics Inc. is sincerely grateful for the opportunity to dance along the drumbeat of this province’s pride event. ‘Till the next HAMAKA!

Good Monday morning, ladies! Summer is definitely here and the weather just keeps getting hotter. Don’t let your face shine with excess oil, use Ever Bilena Face Powder.

As a lightweight face powder, it glides on as light as air that you won’t even feel that you are wearing it. It also has a long-lasting shine-free formula suited for ALL SKIN TYPES that promises you of a natural glow even under the heat of the sun!

TIP: When applying face powder, make sure that you apply it evenly from your face down to your neck.

Indulge your luscious lips with a complete set of Ever Bilena Matte Lipstick just by sending a creative photo of yourself wearing your most irresistible EB pout!

Happy Monday, ladies! Are you feeling the Valentine rush already? You better keep your beauty essentials ready and put on your most gorgeous self on this very special occasion. Take EB Advance HD Make-Up cake for example

It is a cream foundation that has a long-lasting, matte finish. It covers skin imperfections flawlessly while remaining invisible on-screen and in real life. It is also enhanced with vitamin E to moisturize your skin. Simply put, it is exactly what you need to keep yourself pretty all day, on Valentine’s Day Hugs!

Dea Compact Powder in Dark shade is best for contouring (adding definition to your face)

Current make-up trend commands an “almost no-make-up look”. It’s all about keeping a natural look. Apply two shades of powder – one that matches your skin tone and a darker shade for contouring so as not to make your face appear flat and dull.

SpeciaLip For You promo gives you a complete set of beauty must-haves for your daily make-up needs.

Here’s another treat for all you beautiful ladies out there! With a minimum purchase of P200 including any Ever Bilena Lipstick (Matte, Pro Longwear or Extreme), you can get a FREE Dea Compact Powder in Dark Shade.

What are you waiting for? Hurry and get your Ever Bilena Lipstick for that perfect pout and Dea Compact Powder for added definition on your face. Promo runs from February 1 to April 30, 2013.

Review: EB Advance BB Cream http://theprojectawesome.blogspot.com/2013/01/review-ever-bilena-advance-bb-cream.html … By: Bing Castro

Something BIG is happening this March! Watch out for the grandest celebration of the year as your most trusted cosmetic brand, Ever Bilena, turns 30!

No matter what shade you want to wear for today, light or bold, Ever Bilena Matte Eyeshadow definitely has the perfect shades for you!

It is available in duo (P125), trio (P125) and quartet palettes with highly pigmented and long-wearing colors that will surely highlight your enchanting stare. It is also enriched with vitamin E that keeps your skin smooth and moisturized, all day!