Precious Mom

Filed Under (Uncategorized) by Kristine Kate Fernandez on 22-05-2015

This feature was published in the Philippine Star’s Allure section on May 10, 2015.

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MANILA, Philippines – Mothers have always been the epitome of beauty, grace and pure love. They are God’s precious gifts to mankind. As a woman enters the stage of motherhood, it can’t be denied the transformation and life-changing experience it brings.

Jane Zaleta-Dimaunahan, a former child star now a mother to two beautiful teenagers Christiana and Chanel, echoes this incomparable experience. She draws a lot of inspiration from motherhood.

“Motherhood taught me to look at the bigger picture all the time especially when it comes to decision-making. I learned how to prioritize my children’s needs over my own. I also became optimistic and more prayerful because more than anything else, motherhood is all about lifting up your children every day to the Lord,” she says.

Jane finds it fulfilling and rewarding to see her daughters excel in school. This allows her and her husband, former cager and now Blackwater Elite assistant coach Aris Dimaunahan, to go up on stage with their daughters every year to receive their awards in school.

As a busy working mom, Jane, who works as a patient experience officer at St. Luke’s Global City, has a knack for time management. She ensures her children are well taken care of even if she leaves early for work every day. She also finds time to take care of herself by working out and jogging. Jane makes it a point that her family spends quality time together and does the things they love like watching movies and playing basketball.

Christiana, 14, also proves how the love for sports keeps a strong foundation in her relationship with her mom. “My ultimate bonding with my mom is when we work out together. We do boxing and jogging, and I think it’s the time when we get to show who we really are,” Christiana shares.

When it comes to mother-and-daughter’s beauty routine, they love to keep it simple. Jane always reminds her daughter that “less is best.”

But for a mother who is always on the go like Jane, putting on a little makeup goes a long way. For a flawless look, she starts with Ever Bilena Makeup Cake, which helps hide skin imperfections and evens out skin tone. This makeup cake helps cover blemishes and maintains the face shine-free as it absorbs excess oils.

On days Jane needs to add a hint of color on her cheeks, a few swipes of Ever Bilena Blush Me Blusher does the job best. It comes in a handy packaging with a brush for easy and fast application. Jane usually goes out with a neat set of brows. She ensures they are well shaped by filling in the sparse areas of her brows with Ever Bilena Matic Brow Liner in Earth shade. Its creamy texture and good color guarantees a total brow makeover.

Lastly, she counts on Ever Bilena Magic Lipstick for its long-lasting color on the lips. “I use it especially when I’m working out. It doesn’t easily wear off,” Jane muses.

Besides focusing on the physical aspect, Jane is always keen on displaying self-confidence by always wearing a smile — a beauty secret she also imparts to her daughters.  “I always tell them that beauty is in the eye of the beholder; and that they have to be confident,” she says.

Christiana, on the other hand, shares the same thought: “Mom wants us to be confident because you become beautiful when you know how to carry yourself. You don’t have to pretend to be someone you’re not. Just be yourself.”

Jane shares one of the life lessons she wants her daughters to live by. “Honesty is important. When caught up in a compromising situation, it’s better to tell the truth than make up stories,” she concludes.

Photography by Rita Abiog • Styling by Nasia Cammayo • Hairstyling and Makeup by Mary Jane Dorotan, Elma Oraye and Claudine Dizor of Ever Bilena 


When career & passion meet

Filed Under (Uncategorized) by Kristine Kate Fernandez on 22-05-2015

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This feature was published in the Philippine Star’s Allure section on December 14, 2014

MANILA, Philippines – Nowadays, women are not afraid to take on diverse roles and tasks that allow them to explore their capabilities to the fullest. Many of us witnessed how a woman is able to juggle her career, passion and time for charity works. This rings true for someone like Meghan Mebruer from the US who relocated to Asia to hold a corporate job, coach an international school’s basketball team and extend a helping hand to those who are in need of education.

Meghan, 26, works for Omni Marketing Group and at the same time serves as a business development manager for one of its business units, the Demo Power Philippines — an in-store sampling and activation company. Meghan has been in and out of the country for seven and a half years, getting accustomed with the Filipino culture.

“I think the Philippines is one of the easiest places to adjust to compared to other countries just because of the language barrier, which is pretty much non-existent for most part. Also, there’s a lot of American culture here,” she shares.

As she continues to handle the vast responsibility her job entails, Meghan still manages to coach the Junior Varsity Girls’ basketball team of International School Manila — a reflection of how she’s passionate about sports and coaching. Her face gleams at the thought of imparting how she developed her interest for sports.

“It was instilled in me from my family as a young child because even our family events are inclined to sports. I grew up with sports all the time, all around,” she recalls.

When it comes to balancing her career and her basketball coaching, Meghan does it flawlessly. She ensures she delivers what her job demands and finds time in doing the things she love most. Apart from these two priorities, she also found a commitment in enhancing the lives of children through providing equal opportunity for education.

Meghan, who completed her master’s degree in Non-Profit Administration, began to support non-profit organizations in Indonesia focusing on children’s education and welfare. According to her, their group will also start expanding its reach by offering their support to various organizations in the country.

Amid her full-packed schedule, Meghan makes sure her natural skin is taken care of — a beauty routine she swears by. She keeps a consistent cleansing regimen and puts on Vitamin E. When it comes to makeup, she believes it is instrumental in creating an impact to a woman’s confidence. Given this purpose, EB Advance takes its role with its on-trend cosmetics suited for every modern lady like Meghan. EB Advance’s products are enriched with Vitamin E that helps in keeping the skin nourished.

With the roster of Meghan’s activities and welfare causes, it is laudable how she maintains a carefree outlook. Such is an embodiment of a modern woman who is not backing down on various challenges. This is why she puts premium on confidence as the key of becoming uniquely beautiful.

“When someone is confident about who she is as a person, not necessarily about what she is wearing or what she looks like, that’s something that you take notice. Confidence could come in so many different forms that could be unique to each person,” Meghan concludes.

Photography by Mau Aguasin • Styling by Rudolph Leonor • Makeup by Martin Orosa for Ever Bilena • Hairstyling by Emily Viñas for Ever Bilena • Accessories on first and second photos by Tutum Shop

Taking the beauty queen’s path

Filed Under (Uncategorized) by Kristine Kate Fernandez on 22-05-2015

This feature was published in the Philippine Star’s Allure section on December 7, 2014


MANILA, Philippines – It takes guts to be a beauty queen.

Ali Forbes, Binibining Pilipinas 2012 first runner-up and the first Miss Grand Philippines title holder, is no longer a stranger to these qualities.

Ali, 22, who first participated in the Miss Makati beauty pageant, admits her initial motivation in joining the pageant was the prize. But her experience in the competition gave her another perspective in life. “A beauty queen can become an inspiration and represent empowered women,” she says.

With this outlook, Ali was able to make it to bigger beauty pageants that opened doors for better opportunities. One of these is hosting a new reality show Pinay Beauty Queen Academy on GMA News TV.

Pinay Beauty Queen Academy aims to train aspiring beauty queens by making them competitive and at the top of their game. Ali’s involvement in the show has allowed her to witness the contestants’ ups and downs, also their struggles. She has also witnessed how the contestants gain knowledge on improving themselves. She has also seen how they are encouraged to be themselves in reaching for their dreams.

For her part, Ali keeps the future beauty queens motivated to reach their goals by sharing her own personal story, skills and beauty secrets.

The beauty secret she cannot dismiss is her loyalty to Ever Bilena products. According to her, the brand is her recommended cosmetic for beauty queen aspirants, most especially to those who are still beginning to explore the industry. Ever Bilena’s affordable line of good quality is what she loves most.

Ali emphasized how makeup does wonders to a woman’s physical appearance and personality. “Makeup boosts our confidence by enhancing our beauty. If you feel beautiful, you will look beautiful,” she says.

With Ali’s track record, she remains at the core of improving herself to be able to achieve her goals. In Pinay Beauty Queen Academy, she advises the aspirants to consistently train on important skills for pageants such as catwalk and oral communication. More importantly, she tells them to radiate their inner beauty. “Believe in yourself. Be thankful to those people who (support) you all the way (such as) your family and friends,” she adds.

As Ali continues her journey in the world of beauty pageantry, she plans to establish her own school that will help train and guide aspiring beauty queens for the journey of their own.

Ali’s perseverance and commitment to reach her goals are traits of an empowered woman of beauty. She took a step further to overcome the obstacles along her way and later turned her dreams into reality.

Photography by Mau Aguasin • Styling by Rudolph Leonor • Hairstyling by Emily Viñas for Ever Bilena • Necklace by Tutu Shop

Watsons HWB People’s Choice Awards

Filed Under (Beauty, Events, What's New) by everbilena_admin on 28-06-2013

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Have you always been an Ever Bilena fan? Vote for us in Watsons HWB People’s Choice Awards and get a chance to win P1000 worth of Watsons Gift Certificate!

It will only take a few clicks to vote  See details here:


Filed Under (Uncategorized) by everbilena_admin on 28-06-2013

Credits to:

“A true professional makeup artist is not just talented, a true professional makeup artist is also flexible and versatile especially with the materials and makeup products available and making the most out of it, no matter if those are high-end or drugstore brands. We can make drugstore makeup looking like expensive ones by just choosing the right/correct shades and colors of each product that will match our skin tone and like what every professional makeup artist says… The key to a nice, flawless and professional looking makeup is BLENDING and of course as the saying goes…PRACTICE MAKES PERFECT!” -Richmond Rondolo, Professional Make-up Artist since 1997

Kasalang Filipino 2013 in Subic, Zambales

Filed Under (Beauty, Events, Fashion) by everbilena_admin on 04-06-2013

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Congratulations to the winners of Kasalang Filipino 2013, 3rd leg at Ayala Harbor Point, Subic Zambales. James O’ Briant was declared the winner who took home 20K worth of Ever Bilena products, a trophy and certificate. Runners up were Christopher Penaflor and Ella Pescador who both bagged 5K worth of Ever Bilena products. Next stop, Dumaguete City! See you all there hmu_contestKF201

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To register on Ever Bilena’s Gandang Pinay Bride Bridal Make up Contest, please fill out the application form. Application forms can be submitted on or before respective contest dates through the following:
• Through online, via
• Through Ever Bilena’s designated centers for each leg
• Through the Kasalang Filipino 2013 wedding fair & exhibit dates

Ever Bilena Tree Planting Activity @ La Mesa Ecopark, Quezon City

Filed Under (Events) by everbilena_admin on 25-05-2013

As part of its 30th Anniversary celebration and a way of giving back and thanking the community that helped it grow and took it to where it is today, Ever Bilena Cosmetics Inc. initiated a tree planting activity last May 11 at the La Mesa Ecopark in Quezon City. Considered as a “mini forest” in the middle of the metropolis, La Mesa Ecopark holds the infamous La Mesa Watershed which supplies potable water to the 12 million residents of Metro Manila. With all the environmental problems that we are facing today, water shortage comes first on the list, warning us all of the awaiting damaging effects that it could bring. Ever Bilena, with its efforts in advocating for the Filipinos’ well-being, believes that a well-rounded person isn’t only beautiful on the outside but also from within. Our institution would like to help/ participate/ contribute in addressing issues that would affect the safety and welfare of the Filipinos. We also aim to be a catalyst of change for this generation for the goodness and benefit of the future generations. If one seedling is what it takes to have a greener environment, healthier Filipinos and plenty of potable water in the near future, then Ever Bilena is all up to paint the town green.
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Ms. Philippines Earth 2013 Coronation Night

Filed Under (Events) by everbilena_admin on 25-05-2013

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JAN_9056-2Ever Bilena Cosmetics Inc. congratulates the new ambassadors and advocates of a greener environment hailed last Sunday at the Mall Of Asia Arena, Pasay City. Angelee Claudett delos Reyes of Olongapo City is the new Ms. Philippines Earth. She wowed the reputable set of judges when asked about what other characteristics should a beauty queen, Miss Philippines Earth, posses aside from exceptional beauty and intelligence. The pretty, pretty lass from Olongapo believes that it is very vital for a true beauty queen to have the heart, a heart who’s willing to be of service to others and a heart that truly cares for the Earth. Crowned also that night were Ms. Nagcarlan, Kimverlyn Suiza who bagged the Ms.Philippines – Air title, Ms. Zamboanga City, Nancy Leonard, Ms. Philippines – Water, Alma Cabasal, Ms. Philippines – Fire and Bernadette Mae Aguirre of Sta. Maria Bulacan, Ms. Philippines – Eco Tourism.


Filed Under (Beauty, Events, Uncategorized) by everbilena_admin on 12-03-2013

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Makati Shangri-La, March 8, 2013 – Ever Bilena Cosmetics Inc. unveils its new logo as it celebrates 30 years in the beauty industry.


Over the years, Ever Bilena has established its name as a brand that provides high quality products with affordable prices, making it the no.1 cosmetics in our industry today. Backed up with its commitment to promote women empowerment through beauty and elegance, Ever Bilena is now set to take on new and greater heights.


2013 brings a whole lot of promise for Ever Bilena Cosmetics Inc. as it celebrates 30 beautiful years of regal, grace and glamour. With the theme “30 Beautiful Years: Growing Global”, Ever Bilena proudly shows its market superiority yet still humble to tell how it hurdled challenges and came to where it is right now — a leading household brand for all Filipinas.


With a single product line of nail polish in 1983, Ever Bilena stood the test of time and  proved its worth as a market leader in beauty/ cosmetics. In such a short period of time, Ever Bilena expanded its product lines and flourished from being a wholesaler to retail distributor reaching even the farthest end of our country.


As it celebrate 3 decades of industry leadership, it brings to you the new emblem that will carry on the legacy of the brand for the next 30 and even more years to come. Giving credit to its vast market of Filipino women, Ever Bilena retains its pink gloss and strengthens its commitment to continue empowering Filipina by providing them with world-class cosmetics. And just like a small plant sprouting from a seed, each line and stroke represents the challenging journey of the brand in becoming a strong and mighty tree that will bring pride to every Filipino. The new logo signifies the zest and determination of the company in “growing global” bringing world-class Filipino products to everyone.

EVER BILENA IN HAMAKA 2013 Hamba (Woodcrafts). Makina (Sewing Machine). Kasuotan (Couture/ Garments).

Filed Under (Uncategorized) by everbilena_admin on 06-03-2013

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HAMAKA Festival

Autograph signing at SM Taytay

Ever Bilena beauty ambassador Daiana Menezes with Taytayenos

Festivals are meant to be colorful, grand and fun. And Taytay, Rizal’s very own HAMAKA Festival is exactly just like that. Observed every second week of February, HAMAKA Festival is a week-long celebration of thanksgiving, taking pride in the inbred talent of the Taytayenos in dressmaking and woodcrafts. The tradition has been traced to be observed decades and decades back but no one really knows when it exactly started.

Ever Bilena has been with the Filipinos for three decades now, besprinkling beauty dust to every lady in the archipelago, and it definitely wouldn’t miss a celebration like this for the world. Lead by its stunning brand ambassador, Daiana Menezes and the company’s frontrunner, Mr. Dioceldo S. Sy, Ever Bilena partook in this, indeed, one-of-a-kind festival.

The revelry started with Daiana’s autograph signing at SM Taytay, regaling and inviting all the Taytayenos to attend the grand celebration at Club Manila East, the heart of taytay, Rizal. Hundreds lined up for the autograph signing, raving how much they love Ever Bilena as a brand and Daiana Menezes as well-loved endorser. Right after the mall event, Ever Bilena team joined the thousands of Taytayenos for the much anticipated Float Parade.

Attended by groups from different society sectors, the parade was filled with the colors of the rainbow reminding everyone of the rich history and culture of Taytay, Rizal. Adding up to the glitz and glam of the celebration is the radiant glow of Ever Bilena’s lovely endorser, Daiana Menezes. Confident of how beautiful she looks even under the scorching heat of the sun, Daiana wowed the people with her eye-catching looks and glowing skin.

Aside from the Float Parade, there were also street dance competition, trade exhibits, sports fest and of course, a local beauty pageant to cap off the festival. The Taytayeno’s gift of creativity is really incomparable and definitely worth a week-long celebration. Ever Bilena Cosmetics Inc. is sincerely grateful for the opportunity to dance along the drumbeat of this province’s pride event. ‘Till the next HAMAKA!